THE OUTDOORSMAN with BUCK McNEELY
 

THE OUTDOORSMAN AFFILIATE FEEDBACK:

 

“The Outdoorsman has always performed well for WHO-HD in late fringe on Sunday evenings”  “The core audience for the Outdoorsman is better suited for a late fringe daypart versus the early weekend morning.”“The Outdoorsman is a perfect show flowing out of our local sports show on Sunday night”

Dale R. Woods
President/General Manager
WHO TV DES MOINES, IA
NBC LOCAL TELEVISION GROUP

 

We air THE OUTDOORSMAN Sun 10:30 PM. Not only does the show dominate its time slot but in the May 2012 sweeps it was the #2 ranked series in all Late fringe in Co. Springs behind SNL & ahead of the Tonight show. Late fringe is without question the best position to air adventure content of this caliber.

Ron Eccher
PD
KOAA TV NBC Colorado Springs, Co.
Cordillera Communications 
 
 

"We've been extremely pleased with the performance of The Outdoorsman after our Sunday late news. (Sun. 11:30 PM ET)  It not only wins its time period improving the numbers of all previous shows, it also sells out." In the May 2010 book it pulled a 4 rating - 16 share beating all other shows including House and CSI NY. This is more proof that Buck's show provides great counter programming and creates a loyal viewer base. 

Mike Costa
General Manager
WTVC TV Chattanooga, Tn.
ABC Freedom Broadcasting

 

“The Outdoorsman did an exceptional job of delivering male demos on Sunday nights during the NFL season on a night highlighted by NBC’s Sunday Night Football and a lead-in of our local sports show.  The strong performance during last year’s inaugural run will greatly enhance our sales efforts for this upcoming season.”

Richard Dyer
President & General Manager
WLWT Cincinnati, OH
NBC Hearst Television

 

The Outdoorsman with Buck McNeely attracts an audience across all time periods. The exotic locales are a treat to visit. Buck's friendly, inviting style generates tremendous show appeal. Buck's hard core knowledge and respect for the outdoors make Buck the consummate outdoorsman. Plus, the theme music/show open rocks! It's a signal to the viewer that they are about to take an instant vacation from their day.

Lisa Giles/Director of Programming,
FOX Sports Detroit Network

 

“The Outdoorsman” is a terrific program that has spanned the years providing quality content to people who enjoy hunting, fishing and outdoor fun. We have aired it for many years and now run it in late fringe on Sunday nights and on our .2 channel.  The show offers viewers a window into the pursuit of trophy-sized game while giving stations the opportunity to market to this very passionate audience.  Good luck with another season, Buck.   

Jim Thomas
VP, Marketing Programming and Interactive Media
WTMJ TV Milwaukee, WI 
NBC Journal Broadcast Group

 

We have aired The Outdoorsman for many years Sun at 10:30 PM. It has been a strong performer for us and a viewer favorite. In fact in the May 2010 sweeps it pulled a 8 rating 32 share. Late fringe is without question the best time to run the show as it has a high retention of the Adult demo that watches our 10:00 PM news. We have renewed for yet another season.

Julia Gassett Director of Programming
WTVY TV CBS- MyNetwork TV- The CW 
Dothan, Al.
Gray Television Group

 

“The Outdoorsman has anchored our Sunday Late Fringe time period since September 2008.  A quality program providing steady ratings ever since.”

Scott Duplechian
Program Director
KVHP TVLake Charles, La
FOX

 

We've aired The Outdoorsman for many years. When we moved it into the post news Sun 10:30 PM position that's when we realized its real potential as a franchise builder. In fact it's one of the top performing late fringe shows on our TV stn. Without question it retains a high level of our audience as a news lead out & creates a powerful sales platform to monetize. 

Peter Marquardt
Vice President/General Manager
WJFW NBC 12
Rhinelander, WI

 

The Outdoorsman is a quality series that we run in late fringe on Sunday nights. Wichita is a very strong outdoor oriented market.We receive strong positive viewer feedback on this popular show. We like it as it performs well and will be renewing it for another season.

Dan Wall
GM KAKE TV ABC
ABC Wichita, Ks.
GRAY TELEVISION GROUP

 

Hunting, fishing and agriculture are big in this market. The Outdoorsman draws a solid audience for us generating solid sales with great viewer response. We use it on all our platforms with 2 runs a week on our NBC stn as the primary airings. We definitely are renewing for another year

 Bob Dowden

Sales Manager
NBC KTVE TV Monroe, La
NEXSTAR GROUP

 

KQTV is heading into our 5th season with The Outdoorsman airing Saturday night following our 10PM news.  We consistently receive positive viewer feedback and, in addition to spot sales, have always had the show sponsored as well.’
 

Heather Shearin
VP/General Manager
ABC KQTV TV St. Joseph, Mo.
NEXSTAR GROUP

 Here are 2nd Quarter ratings HH

April 2012            2.68
May 2012             3.59
June 2012            2.75

 

In 4th Quarter the ratings jump to 7.5 and 8.4 With Sunday night Football as the lead in.
Nothing in this time slot (10P and 10:30P in the fall) has pulled the numbers like the Outdoorsman on NBC. Thank you for talking me into it
 
Carol Hare Fox
Local Sales Manager
KMOL & KVCT
Victoria, Texas

 

The Outdoorsman is a high quality series that we run on the weekends for our CBS and MNT stations. The program performs well as we place it around the CBS sports programs and then again in late fringe while airing on Sunday afternoon with our MNT station. We have carried The Outdoorsman for five + years and have renewed for the 2012/2013 season.

 Russ Hamilton

Vice-President/General Manager
WCIA/WCFN/IHP
CBS-MNT Champaign, IL
NEXSTAR GROUP

 

“KLFY TV in Lafayette, Louisiana has been more than pleased to have the caliber of “THE OUTDOORSMAN” as part of our line-up. It airs Sat. 11:00 PM and when CBS gives the local stations additional programming time before sports, we slip Buck McNeely in to fill the gap for a second run.  Great show, great ratings…we don’t have to throw this one back.

 Mike Barras
General Manager
KLFY-TV Lafayette, LA
CBS Young Broadcasting 

 

We here at KIMA/KEPR Yakima, Pasco, Kennewick, Richland, Washington and KLEW in Lewiston, Idaho have enjoyed airing Outdoorsmen for a number of Years.  With it being E/I authorized I can feel confident that there will be no objectionable material I have to worry about when it comes to children viewing the show. It is very informative and I have seen places that otherwise would never even know about.  Thank you Buck for such a quality show.

 Darlene Johnson
Program Coordinator
KIMA/KEPR TV,  CBS
KIMA.2 TV, CW
KUNW TV, UNIVISION
Yakima, WA 
Fisher Communications

 

THE OUTDOORSMAN has been a part of our late fringe Sunday evening line-up for several seasons. It pulls solid ratings and has proven to be a strong flow from the NFL- News- The Outdoorsman.  The great locations and special guests make this show a favorite of viewers who enjoy outdoor sporting activities.  Also, we utilize the show to meet our E/I program requirements on our digital channel.  We have a great partnership with Buck McNeely and THE OUTDOORSMAN.

 Dwayne Stice, Programming
WPSD TV PADUCAH, KY
NBC PAXTON MEDIA GROUP
 
 

The Outdoorsman has been a fantastic revenue generator!  Not just a show to help fill programming, but a show that helped secure annual sponsorships and annual advertisers. 

John Christianson
General Manager,
WSEE TV Erie, Pa.
CBS Lilly Broadcasting

 

“The Outdoorsman helped us sell to local clients we normally don’t reach”

Steve McEvoy
GM KERO TV
Bakersfield, Ca.
ABC McGraw-Hill Broadcasting

 

The Outdoorsman has proven to reach our audience in a variety of time slots.  Buck has been great to work with and has provided the flexibility we need to air the program across all of our Networks.

Kristie Wilharm
KTVZ-KFXO-KQRE-NTVZ
NBC- FOX Bend, Or. 
NPG of Oregon Inc. 

 

The Outdoorsman has been in our 10:35 PM Sunday slot for 4 years now and always done a good job for us connecting with area viewers. Central Illinois has a large number of sportsmen and this has been a great way for our CBS affiliate to connect with them. Additionally, Buck’s outstanding content has been a center point for our community web portal’s “Outdoor” page. We have just renewed for our 5th season.

Coby Cooper
VP General Manager, WMBD TV CBS
providing services to WYZZ TV FOX
Peoria, Il
Nexstar Group

 

We air The Outdoorsman on both our CBS and FOX stations at 6P (CBS) and 6:30P (FOX).  It does well on our stations and Buck is very great about using the show whenever and wherever we need it. If you have ever watched the show, Buck is quite funny!  We have renewed the show for the fall season.

Linda Connolly
NSM/Program Director
WAGM CBS 8
WAGM FOX 8.2
Presque Isle, Maine

 

As a young boy I bought cigarette loads and itching powder from Buck’s mother in a store in Modesto, Ca. Even though that is true it really has nothing to do with the fact that we have aired “The Outdoorsman” in Northern California for over a decade. This is hunting and fishing country and the show has been well received by the hunting community.

Doug Holroyd
General Manager, KCVU,KRVU, KUCO, KXVU, KKTF, KBVU, KEMY, KEUV and  KUVU. 
FOX- MNT Chico, CA.
Sainte Television Group 

 

Being a market where hunting and fishing are huge, The Outdoorsman delivers those viewers year in and year out. I don’t know why you wouldn’t make room for the Outdoorsman.

Brian Wagner
Media Operations Manager WHIZ TV
NBC Zanesville, Oh.
WHIZ Media Group

 

“The Outdoorsman is a real asset to our schedule.  The quality of the production and topics has been right on target with that elusive male demo that is so desirable.  I couldn’t ask for a better performer and I look forward to another great year.”

Lucky Lisenbee
Program Director
WMDN CBS- WGBC NBC
Meridian, Ms.
WGBC TV, LLC.

 

KEYC-TV, in southern Minnesota and northern Iowa,  broadcasts in hunting and fishing territory so "The Outdoorsman" works well in
our late fringe Sunday night block.  Agencies always include it in their avail request as they look for that, sometimes elusive, male demographic. 

Denny Wahlstrom

VP & General Manager
KEYC TV Mankato, Mn.
CBS United Communications Corp.

 

WIBW-TV has had The Outdoorsman on since September 2006. Once we moved it to the 1030P time slot on MyTV in 2007, the show has only missed one run. We also air the program Sunday AM and Sunday PM, as well as using it in other time slots on our other channel. We wish Buck only the best for the upcoming season, and can't wait to see where he's at next week!

Mike Turner
Director of Ops
WIBW-TV CBS/ MyTV
Topeka, KS
Gray Television

 

Buck is a true outdoorsman and can relate to my viewers here in South Texas.  The Outdoorsman has performed well in every time period he’s occupied. 

Jeff Pryor
President/General Manager
NBC-ABC-FOX
Victoria, Texas
Victoria Television Group

 

The Outdoorsman has been a been a consistent weekend performer for the stations I've programmed, whether they be in large, medium or small markets. Buck's passion for the outdoors and his commitment to his audience has never waned and I look forward to many more years of partnership with The Outdoorsman.
 
Jimmy Sanders
Director of Sales and Programming 
WNEG-TV
IND Athens, Georgia 
University of Georgia

 

“The Outdoorsman and WENY-TV have had a long relationship spanning over five years. The show has been a great compliment to our programming and a natural lead in to ABC Sunday Sports. The production is well above anything out there. Has been a proven success for attracting and retaining the Male viewers in our Market.”
 
Pete Veto
Vice President & General Manager
WENY-TV, EENY-TV & GENY-TV
ABC - CBS Elmira, NY
Lilly Broadcasting

 

Working with Buck over the years has been a pleasure and his show continues to deliver great entertainment value to the viewers who love to hunt and fish.

John Burgess VP/GM
KFTY TV 50
IND Santa Rosa, CA.
Newport Broadcasting

 

"The Outdoorsman with Buck McNeely is a great addition to our programming line-up.  No matter where we put the show, it always delivers an audience with its top quality programming for the sportsman and woman."

Roy Frostenson General Manager
NBC KIEM-TV
Eureka, CA
Pollack Communications

 

The Outdoorsman is an easy program to sell on a Sunday night (11:00 PM) when the target audience is done doing (or dreaming about) what this show is all about.

Sharon Rachal GM
WNTZ TV FOX
Alexandria, La.
White Knight Broadcasting

 

Buck, It has been great to work with you for the past three years with “The Outdoorsman” at our Tucson Operations.  You are an engaged, dedicated syndicator who makes sure we have all the necessary information and materials to properly present your signature broadcast program: “The Outdoorsman,” airs on KMSB, our Fox station.  We are looking forward to another year of “The Outdoorsman” as one of our strong weekend properties.

Robert M. Simone
President/General Manager
KMSB FOX/KTTU/ThisTV/Estrella
Tucson, Az
Belo Broadcasting

 

WXVT TV is a long running affiliate of The Outdoorsman and we have always looked forward to scheduling your show in multiple weekend time periods.  The show works in prime and weekends late fringe.  I look forward to a long relationship and a very succesfful 2010.
 
Larry Cazavan
Station Manager
WXVT-TV CBS
Greenville, MS
Saga Communications

 

The Outdoorsman with Buck McNeely is a perfect fit for our hunting and fishing block on our family friendly lifestyle network, Angel Two.  Viewers continue to tune in on Saturdays at 1:30 PM EST and Sundays at 3pm EST to catch all the action.  Channel #266 on DISH Network.

Jacqueline Gallup
Programming Director
SkyAngel U.S, LLC

 

Living in Coastal Carolina, The Outdoorsman  has been the perfect programming fit for our viewers and advertisers. Buck McNeely is a true professional and a pleasure to work with. I look forward to our partnership for many years to come.

Thomas Postema
VP/GM
WSFX FOX 26
Wilmington, NC
Southeastern Media Holdings INC. Operated by Raycom.
 
 

“Buck connects with the Outdoorsmen of Idaho and Wyoming, and when you factor in his affiliate support for monetizing and selling the Outdoorsman, you have a real win-win situation for viewers and advertisers”.

Jim Wareham
General Manager
KIDK TV KXPI TV
CBS Idaho Falls, ID 
Fisher Communications

 

In West Texas hunting is a major sport and we are pleased to have the Outdoorsman in our line-up as many of our viewers are traveling hunters. This is the perfect show for them to sit around and swap stories after a long exciting day of hunting. One of the main factors is that the Outdoorsman talks about each and every hunting and fishing experience possible and the great outdoors around the world.  

Stacie Wall
Programming Director
KIDY TV Fox - KIDZ TV MNT San Angelo, Tx.
KXVA TV Fox - KIDZ TV MNT Abilene, Tx
Sage Broadcasting

 

We are in our second season airing The Outdoorsman.  Buck has been a great programming partner, consistently delivering quality adventure content for us.  We always know that The Outdoorsman will deliver consistently. With diversified settings around the world, and classic adventures our audience will keep coming back.

Chuck Mohler, EVP
Untamed Sports TV